Caesars Sportsbook Debuts Colossal Ad Campaign, William Hill Phased Out
Posted on: August 2, 2021, 09:15h.
Last updated on: August 18, 2021, 08:12h.
The Caesars Sportsbook has officially debuted in the United States, as Caesars Entertainment does away with the William Hill brand in favor of incorporating its own name into the online gaming space.?
Caesars Entertainment closed on its acquisition of William Hill in April. The roughly $4 billion purchase gave Caesars one of the globe’s most trusted and experienced bookmakers.?
The deal provides the newly formed Caesars Entertainment market access to 18 legal sports betting markets, including 11 mobile jurisdictions, in the US. It is the culmination of Eldorado Resorts’ $17.3 billion reverse takeover of the larger casino firm last year.
Caesars is dropping the William Hill identity stateside and rolling with its own iconic casino identity. The Caesars Sportsbook app is already live in eight states — Colorado, Indiana, Iowa, Michigan, New Jersey, Tennessee, Virginia, and West Virginia. It’s expected to soon come online, pending regulatory approvals, in Arizona, Maryland, and Louisiana.?
William Hill Exit
“Caesar” conjures up various meanings, from the Roman Empire dictator to casinos.?
In the US, Caesars, as it relates to gambling is substantially more known than William Hill. And that’s why the casino company is phasing out the William Hill sportsbook brand domestically. In the Caesars Sportsbook release, Caesars explains that William Hill sportsbooks have — or will be — rebranded to the company’s new sports betting arm.?
Mitchell Marier, a spokesperson for Caesars, told Casino.org that the William Hill brand will remain visible in Nevada at retail sports betting locations not owned by Caesars Entertainment. But every Caesars-operated property on the Las Vegas Strip will incorporate the Caesars Sportsbook, including Caesars Palace, Harrah’s, LINQ, Paris, and Planet Hollywood.?
Outside the US, William Hill is a staple of high streets throughout towns and cities in the United Kingdom. Founded in 1934 by businessman William Hill, the bookmaker counted more than 1,400 betting shops in the UK as of last fall. However, Caesars Entertainment plans to sell many of the retail betting locations in the coming months.?
Various Promos
To lure sports bettors online in the states it operates, Caesars is offering a myriad of promos.
Every bet wagered through the Caesars Sportsbook app — win or lose — collects Caesars Rewards credits that can be used at one of the casino’s more than 50 properties across 16 states. Caesars says its new app also offers extensive odds and flexible wagering limits, and comes with numerous payment options.?
People in states where the Caesars Sportsbook operates should expect to be inundated with television, radio, and social media marketing sports in the immediate future.?
Caesars has brought in comedic actors JB Smoove and Patton Oswalt. In the commercials, Smoove embodies the persona of Augustus Caesar, but an interpretation of the Roman statesman who fancies a sports bet. Patton plays Caesars’ close confidant who introduces him to the Caesars Sportsbook.?
Football fans will also see the Caesars Entertainment brand in the coming months. Caesars Entertainment is the official casino sponsor of the NFL, and recently secured the naming rights to the Superdome, home of the New Orleans Saints.?
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Last Comments ( 53 )
OMG - I never feel moved enough to comment on anything but this is the stupidest (is that a word?) and I have ever seen since Penguin Frozen Yogurt. I want to punch the TV every time it airs but instead turn the channel or mute cause I can’t afford it. I don’t blame the actors, the writing and concept sucks! Fire your ad agency because I will never give another cent to anything involving Caesars. To me now: Caesars = Fucking Annoyingly Stupid! Whew, I feel better now.
I want to know who decided to place NJ as the turnpike state. And then on top of that respond to ny for nj as “ any exit” for nj. This is offensive and needs to stop! NJ is the garden state and can prove it! Turnpike which is i95 runs all of the Entire east coast! All the way to Florida! So who is feeding the facts here! Repulsive and needs to get educated facts stated here. This has to stop and I don’t understand how the mayor and governor of NJ. Not saying anything here. Very disappointed!
Where i can buy that glasses?
CAESARS I Have A Problem I Play Online Slots Slots Someone There Hacked My BANK Account And Stole HUNDREDS OF DLLARS Have Been Calling Fir Three Days I Get Connected TO All Kinds Of Departments Then They Hang Up OnMeOne Cares
Does jb smooth know that 1,001th caesar sportsbook commercial ruined his career and reputation?
Where can I buy the Caesar glasses JBSmoove is wearing?
Would you PLEASE get RID of this loud-mouthed drone in the ads? If he had any talent, he'd do something else, but aping a loud, black asshole doesn't work. That is the prime reason no one wants to deal with the app, or to bet on something that they can lose their ass over. Some people would love them, but I can't see one historical instance where this drone has worked for profit to their sponsor. If I wanted to listen to a dumbass scream at me, I wouldn't be on DishTV.
Worst series of commercials ever. Not a gambler, but if I was, I would NOT go through Caesar's just for these stupid commercials. Just as so many others said: "can't hit mute fast enough"